时间：2019年6月13日（周四）13:00-14:00
地点：闵行校区法商南楼135室
题目：Data Visualization with Tableau
报告人：Bo LIANG（Assistant Professor at Saint Vincent College）
主持人：吴述金
摘要：
Data visualization is the presentation of data in a pictorial or graphical format. It enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. With interactive visualization, you can take the concept a step further by using technology to drill down into charts and graphs for more detail, interactively changing what data you see and how it’s processed.
Tableau is a data analytics and visualization tool used widely across industries. Financial institutions across the globe use Tableau to gain insights that help them improve service, capture new opportunities, and stand out from the competition. Zero in on what matters at any moment using dynamic reports with live data. Cross-portfolio visibility helps you identify trends and risks company- wide and uncover relationships inside your business, so you can react faster and reap the rewards.
报告人简介：
Dr. Bo LIANG is an Assistant Professor of Marketing at Saint Vincent College. She received her Ph.D. in Marketing from the University of Utah; her M.B.A. with a minor in Marketing from Clemson University; and her M.S. in Information Management from Renmin University. Dr. Liang’s primary research interests are in the areas of consumer information search, learning, and decision making in online environments. Specifically, she employs web analytics, content analysis, social network analysis, data visualization, and statistical modeling tools to analyze online consumer-generated data sets to better understand consumer learning and decision-making and their sociological underpinnings, generating insights to inform theory as well as practice in the area of marketing. Her work has been published in the Journal of Consumer Behavior, Journal of Medical Internet Research, nternational Journal of Web Based Communities, and International Journal of Nonprofit and Voluntary Sector Marketing.